MSL China adds three clients, grows corporate reputation management duties

For each assignment, the MSL China team will provide research and insights, strategic planning and campaign implementation in the areas of corporate reputation, corporate social responsibility, brand marketing and social media.

"A strong corporate reputation is a must-have for multinationals doing business in China and our teams work with clients to navigate China's complex communications environment," said Benjamin Tan, managing director of MSL China and MSL Group Greater China management board member.

Atlas Copco, an industrial group with world-leading positions in compressors, construction and mining equipment, power tools and assembly systems, has a long working history with MSL Group. The agency will collaborate with Atlas Copco to increase their brand recognition amongst key stakeholders in the China market and support its corporate reputation through strategic communication platforms.

AstraZeneca appoints MSL for its blockbuster drug Nexium, which alleviates the symptoms of acid reflux disease, aiming to raise GERD (Gastroesophageal reflux disease) awareness to help patients improve their quality of life.

Home Credit China (HCC), a leading provider of consumer finance in China, is a wholly owned subsidiary of PPF Group, one of the largest international investment groups in the Central and Eastern European region.

"MSL China is able to match our rapid expansion with creative communications programs and support promotion of emerging consumer finance services in front of media and consumers," said Miroslav Kolesar, chief representative of PPF Group China Representative Office, the parent company of Home Credit.