Move and win roundup: McCann, JWT, OMD, Saatchi & Saatchi, more

A weekly roundup of people moves and account news worth noting.

(Clockwise from top left) Yvette Mayer, Alejandro Canciobello, David Wright and Shazia Khan
(Clockwise from top left) Yvette Mayer, Alejandro Canciobello, David Wright and Shazia Khan


McCann Health Singapore appointed Alejandro Canciobello, formerly of McCann Lima, as creative director.

J. Walter Thompson Pakistan hired Shazia Khan as planning director. She is one of five founding members of Islamic branding consultancy Ogilvy Noor, where she was associate planning director based in Malaysia.

Following the promotion of Aimee Buchanan to CEO of OMD Australia in October, OMD Sydney appointed Yvette Mayer as managing director. She joins from Starcom US, where she was EVP and group director, led the ESPN business and was head of digital for Mars Wrigley.

BBDO Guerrero launched Flare Manila and appointed David Wright from London’s Rouge Studio to oversee the Manila-based production team, which has created online video content for Isuzu, Mountain Dew, Pepsi, Quaker, Snickers and Yellow Cab.

Y&R China promoted Ong Kien Hoe to a national role. As China executive creative director, he assumes the agency’s creative leadership across offices in Shanghai, Beijing and Guangzhou. Ong was named ECD of Y&R Shanghai in 2015, having joined the agency two years earlier as GCD.

WE Communications boosted its leadership team in China with the appointment of Judy Guo as managing director of its Beijing operations. Guo, former SVP of Hill+Knowlton Strategies, will be based in Beijing and report to David Hunt, managing director of WE China.


Dentsu Singapore was appointed as Sentosa Development Corporation’s creative agency of record. The agency will provide strategic counselling and planning services, as well as integrated branding and marketing activities in Singapore and abroad.

MP & Silva renewed its partnership to distribute worldwide media rights for Badminton Asia, also known as the Badminton Asia Confederation.

Independent marketing consultancy Comms8 landed Minioti, an ice cream brand backed by Jersey Dairy, and for the China market. The agency will help Minioti with research on the Chinese consumption behaviour, culture and trends.

Saatchi & Saatchi won the account for Orchard Thieves, a cider brand under the DB Breweries portfolio following a pitch led by the Auckland agency with support from their Sydney counterpart. The campaign will roll out to New Zealand and Australian consumers next year. 


Line Music is partnering mobile engagement company Tuned Global to boost the music catalogue of its messenger service following the closure of Omnifone. The latter’s Intaga technology will be administered to manage incoming files from record labels and deliver content in the appropriate format to Line Music.

China-based brand consultancy Labbrand opened an office in Singapore two months after establishing a presence in New York. The agency provides in-house research, strategy, naming, design, and digital services to international brands including Airbnb, Volkswagen, Marriot, LinkedIn, Unilever and Mondelez.

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