Staff Writer
Jun 4, 2018

Moutai China holds experiential gala dinner in Sydney

A suspended holographic screen complemented the content across two borderless screens, showcasing the brand's history.

Moutai China or what’s known as the “world’s most valuable distiller” gathered some 500 guests at Sydney Town Hall last week to celebrate 46 years since the spirit has been imported in Australia.

Event agency Staging Connections designed an end-to-end experience themes Let the world fall in love with Moutai, let Moutai go to the world by immersing guests in a cultural experience showcasing the brand’s 2,000-year history.

One of the highlights...

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