Maisie Mccabe
Mar 10, 2014

Mondelez signs global partnership with Facebook

Mondelez International, the owner of Cadbury and Oreo, has signed a global strategic partnership with Facebook.

Mondelez signs global partnership with Facebook

The food and social media giants will use the partnership to leverage their relative scale to deliver what was described as "step-change brand building, ground-breaking innovation and access to research, training and capabilities".

The Dentsu Aegis Network was involved in negotiating the partnership, which includes 52 countries, including the UK, the US, France, Brazil, India, Indonesia and the Middle East.

Bonin Bough, the vice-president of global media and consumer engagement, Mondelez International, said: "Our recent campaigns with brands like Cadbury Creme Egg, Milka and Nilla Wafers demonstrated that Facebook can drive business growth, and this made us rethink our media approach.

"For the first time, we'll be able to incorporate Facebook at the core of our media investment plans. This isn't just about having a social media strategy; it's about digitising our entire approach to communications."

Facebook has signed similar deals with companies including with Diaego and Heineken in 2011.

This article was first published on campaignlive.co.uk

 

Source:
Brand Republic

Related Articles

Just Published

2 hours ago

Crafty beer campaign in Vietnam swaps cheap brews ...

Vietnamese Belgian-style brewers Belgo figured out how to get people to take a chance on their more expensive, premium product.

2 hours ago

Move and win roundup: Week of November 28, 2022

Plus, news from Samsung, Xiaomi, The One Centre, Bonsey Jaden, and more to come in Campaign Asia-Pacific’s weekly round-up of account wins and people hires.

3 hours ago

It’s time to get intentional with sustainability ...

Even if climate stories are not considered ‘sexy’ by publications, comms professionals have a big role to play, according to a senior consultant at Mutant