Momentum appoints Robinson to marketing lead

In the newly created role, Robinson will oversee the growth and development of consumer marketing disciplines and liaisons with the global network in 51 countries.

“Shopper marketing’s importance continues to be a bit misunderstood in the region,” said Robinson. Pointing to the company's continuous effort in tailoring consumer experience to drive purchasing decisions, he said: "The moment a consumer walks through a retailer’s door, they become shoppers.  They are no longer mass communications observers; they are active participants in a shopping journey, and they are smarter than ever."

Robinson has been with Momentum Worldwide since 2001, and based in Beijing since 2005, where he produced and managed major projects in China, including the 2008 Olympic Games activations with Coca-Cola, adidas and UPS, and integrated marketing programs for Nestle, Intel, Microsoft and American Express.  He will report directly to New York-based Kevin McNulty (global chief marketing officer and APAC regional director) and to Allan Cobb, global shopper marketing practice lead based in the UK.