Mobile World Congress Shanghai: Quick takeaways for marketers

The next cashless market, what's driving sales for Kellogg, WeChat remains unchallenged.

L-R: Alvin Foo, Ranjit Singh, Jeremy Chan

Here's a few fast takes from sessions and the show floor at the Mobile World Congress Shanghai.

The next cashless market

The astonishing rise of cashless payments through Alipay and WeChat Pay in China has benefitted brands by making it easier for consumers to pay. Looking ahead, India is the fastest developing mobile market after China, and cashless payment became even more relevant following the demonetization policy announced by Prime Minister...

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