However, observers told Media that much will depend on whether professional event management will continue after the event. In addition, the building’s symbolic importance may prove to be a double-edged sword for potential buyers. “It might be a little bit like saying ‘The Visa Forbidden City’, or ‘The Great Wall, brought to you by Disney’,” said Terry Rhoads, managing director at Zou Marketing.
In a well-publicised case, Starbucks was forced to close its Forbidden City branch after voiciferous criticism from Chinese netizens. Other sources have suggested that a Chinese state-owned enterprise appears to be a safer bet.
Currently managed by the NBA and AEG, the Olympic Basketball stadium may prove to be a more attractive arena to corporate sponsors looking to demonstrate their continuing commitment to China once the Games have ended.