Kenny Lim
Oct 1, 2009

Mindshare to launch online reality show on CozyCot in Singapore

SINGAPORE - Following the roll-out of its M-Content platform, Mindshare is set to launch an online reality show on CozyCot, a Singaporean online women's community and lifestyle website.

The show, House Husbands, will focus on a group of men looking to prove they are equally adept in the boardroom as well as in the family’s baby room.

The cast will compete in various parenting tasks for prizes. Partnerships with other sponsors and brands will be revealed early in 2010.

“House Husbands is the first of many exciting platforms to come, as part of our Invention manifesto. By inventing content platforms...

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