Matthew Miller
Nov 26, 2013

Mindshare adds Japan and Korea CEO duties to Karl Cluck's remit

ASIA-PACIFIC - Mindshare has promoted Karl Cluck, adding CEO for Japan and Korea to his current role as head of strategy for North Asia.

Karl Cluck
Karl Cluck

Cluck takes over the Japan and Korea role from James Greet, who left Mindshare earlier this year and took the job as CEO of STW Group's Ikon Communications in July.

Cluck will work with Linda Lee, MD of Mindshare Japan, and Jeeyoung Kwak, GM of Mindshare Korea, to develop Mindshare’s offering and focus on global clients in the two markets. He will report to Ashutosh Srivastava, chairman and CEO for APAC, Russia and emerging markets.

Cluck joined Mindshare in 2007. He was instrumental in rolling out Mindshare’s adaptive planning process, the Original Thinking Framework, across North Asia, according to the agency. He will focus on rolling out the same approach in Japan and Korea, and on strengthening the agency's performance marketing, social and analytics capabilities.

Mindshare clients in Japan include LVMH, Dyson, Jaguar Land Rover and IBM. 

"For the past several years, I’ve really been privileged to work with some of the smartest, most passionate, most innovative thinkers in the APAC region," Cluck said. "And I’m really looking forward to help continue to drive Mindshare’s vision on adaptive marketing forward."

Srivastava said Cluck has played an invaluable part in building Mindshare's products and services across the region, and will work with Lee and Kwak to "make Mindshare the leading international media agency in their markets”.



Related Articles

Just Published

5 hours ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

5 hours ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

5 hours ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

6 hours ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.