Emily Tan
Dec 12, 2013

Microsoft's Frederique Covington Corbett to head marketing at Twitter APAC

ASIA-PACIFIC - Frederique Covington Corbett, central marketing organisation leader for Microsoft Asia-Pacific will be leaving tomorrow (Friday) to join Twitter as its first international marketing director for MENA and APAC.

Frederique Covington Corbett
Frederique Covington Corbett

Fondly known as "Freddie", Corbett has more than 17 years of experience in the industry and has worked both agency and client side.

Corbett joined Microsoft as director of marketing communications Asia-Pacific for consumer and online in 2011 after helming Bates 141 (now known as Bates Chi & Partners) for four years. She was promoted to her current role two and a half years ago.

A spokesperson for Microsoft confirmed Corbett's departure but was unable to comment on her replacement "at this stage". "Suffice to say we are covered and it will be business as usual," he said.  

Update: Twitter got in touch to clarify Corbett's formal title which has been changed from 'regional marketing manager' in the introduction. 

 

Related Articles

Just Published

2 hours ago

Publicis.Poke to help employees facing the menopause

Policy aims to break down taboo of speaking about the menopause at work.

2 days ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

2 days ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

2 days ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.