The campaign will appear across TV, print and online, with media bought and planned through Michelin's agency, TBWA and MEC. Details of which channels, magazines and websites will feature the ads have yet to be decided.
The campaign's message, 'The right tyre changes everything', will feature the brand's iconic mascot, the Michelin Man, and aims to illustrate the competitive advantages of Michelin tyres around the world.
Following its initial US launch in mid-October, the campaign will be deployed in 55 countries. It is expected to roll out in Asia next year.
In the US, the campaign will create a link between Michelin's previous advertising poster work from the first half of the 20th Century and its latest animated advertising drive.
The campaign's message, 'The right tyre changes everything', will feature the brand's iconic mascot, the Michelin Man, and aims to illustrate the competitive advantages of Michelin tyres around the world.
Following its initial US launch in mid-October, the campaign will be deployed in 55 countries. It is expected to roll out in Asia next year.
In the US, the campaign will create a link between Michelin's previous advertising poster work from the first half of the 20th Century and its latest animated advertising drive.
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