John Merrifield
Sep 14, 2009

Merrifield's Predictions

Which advertising campaigns have most impressed this year? John Merrifield gives his opinion

As I write this,a tsunami of disdain is circling the world regarding a scam ad for the WWF from Brazil. It had already won a 2009 One Show award and a number of people had recently tweeted about it. Within hours, the US branch of the World Wildlife Fund used its Twitter account to spread the word that the ad was a fake and that they had nothing to do...

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