Faaez Samadi
Mar 6, 2017

Merkle names APAC president

Dentsu-owned agency appoints Zhengda Shen to the role.

Zhengda Shen
Zhengda Shen

Data analytics agency Merkle today named Zhengda Shen as its president for Asia-Pacific.

Shen has spent 17 years at Merkle, which in August last year was acquired by Dentsu Aegis Network for around US$1.5 billion, the biggest deal for Dentsu since merging with Aegis in 2012.

He will oversee Merkle’s drive to grow to an agency of 1,000 APAC employees by the end of this year. Currently the agency has 450 APAC eomployees. Shen will also be responsible for acquisitions in the region, developing Merkle’s capabilities and securing technology and media partnerships.

“I’m thrilled to lead Merkle’s expansion in Asia Pacific and to continue building on the momentum of evolving our global footprint as a member of the Dentsu Aegis Network,” Shen said.

Nick Waters, CEO of DAN APAC, said: “Merkle has world-leading, data-led, people-based marketing capabilities. We see a great opportunity to bring this capability to Asian markets, and to create value for clients by working closely with other Dentsu Aegis Network resources.

Shen will join the regional leadership team.

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