In addition, it is believed that the dairy giant is reviewing its corporate brand business, currently held by ADK, with Jia Xin and Saatchis again in the running.
White milk accounts for approximately three-quarters of Mengniu’s business and is the key battleground in its rivalry with Yili. Mengniu is thought to have expanded its lead in this segment within the past year, although the impact of Yili’s Olympics sponsorship has yet to be assessed.
In 2007, Mengniu reported a market share of 41 per cent of China’s liquid milk market, a big jump from the 33.3 per cent it held at the end of 2006.
White milk accounts for approximately three-quarters of Mengniu’s business and is the key battleground in its rivalry with Yili. Mengniu is thought to have expanded its lead in this segment within the past year, although the impact of Yili’s Olympics sponsorship has yet to be assessed.
In 2007, Mengniu reported a market share of 41 per cent of China’s liquid milk market, a big jump from the 33.3 per cent it held at the end of 2006.
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