Benjamin Li
Oct 21, 2013

Mengniu pitches media business

BEIJING - Dairy giant Mengniu has called a media pitch, with Carat, Starcom and its incumbent agency Optimedia vying for the business.

Optimedia holds Mengniu's account
Optimedia holds Mengniu's account

Pitch meetings take place this week, a source close to the matter confirmed to Campaign Asia-Pacific.

As we reported in April, 2012, Mengniu re-appointed Optimedia as its online media strategy, planning and buying partner for two of its brands, Guan Yi Yoghurt and YoyiC.

The Financial Times reported on June, that Mengniu was looking to rebuild its reputation and secure safe supplies of baby formula with a bid to buy Chinese milk powder producer, Yashili International, in a deal worth more than US$1.6 billion.


Earlier this year, Mengniu invited Taiwanese pop band, Mayday, to endorse the company’s sour milk brand in an ad campaign.

Related Articles

Just Published

1 day ago

Campaign Crash Course: What exactly is diversity?

The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.

1 day ago

40 Under 40 2020 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

1 day ago

Agency launches internship for 55+ cohort

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.

1 day ago

Hugh Jackman transitions from villain to hero in ...

If you think the actor is a nice guy in real life, well, you’re wrong.