Serina Tan | Managing director, Asia-Pacific | Allison+Partners | Singapore
Serina Tan established an entire consumer practice for an agency at just 24 and then reprised the build-from-scratch feat a decade later when Allison+Partners hired her in 2014 to start its Singapore office. As the agency’s first organically built office in the region, the shop has since grown to account for 25% of APAC business. It rakes in US$1.8 million annually with its portfolio of 32 brands, including ByteDance (TikTok), Google Waze and Carousell.
Read more about why Serina Tan—and the 39 other members of the class of 2019—made the list:
Campaign Asia-Pacific's 40 Under 40 2019: Asia's top rising talent
Asia-Pacific's top rising talent From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.
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