Staff Reporters
Jan 31, 2020

Meet the 2019 40 Under 40: Melissa Fein

Read about Melissa Fein of Initiative Australia, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

Meet the 2019 40 Under 40: Melissa Fein

Melissa Fein | CEO | Initiative Australia | Australia

Initiative Australia was a floundering ship when Melissa Fein boarded as its new captain in 2018 – its reputation was anaemic, ranking 23rd nationally for new business wins. To turn the tide, the former CEO for Ensemble embarked on a growth strategy that zeroed-in on agency culture. Now, Initiative is a star employer, growing headcount by 21% while reducing staff churn from 27% to 11%.

Read more about why Fein—and the 39 other members of the class of 2019—made the list:

Campaign Asia-Pacific's 40 Under 40 2019: Asia's top rising talent
Asia-Pacific's top rising talent From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.

Note: The full 40 Under 40 list is available only to Campaign members. Learn about the benefits of membership and become a member today.

Related Articles

Just Published

19 minutes ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

26 minutes ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

39 minutes ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 hour ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.