Melissa Fein | CEO | Initiative Australia | Australia
Initiative Australia was a floundering ship when Melissa Fein boarded as its new captain in 2018 – its reputation was anaemic, ranking 23rd nationally for new business wins. To turn the tide, the former CEO for Ensemble embarked on a growth strategy that zeroed-in on agency culture. Now, Initiative is a star employer, growing headcount by 21% while reducing staff churn from 27% to 11%.
Read more about why Fein—and the 39 other members of the class of 2019—made the list:
Campaign Asia-Pacific's 40 Under 40 2019: Asia's top rising talent
Asia-Pacific's top rising talent From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.
Note: The full 40 Under 40 list is available only to Campaign members. Learn about the benefits of membership and become a member today.
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