France, a former director at Media Contacts New York, joined in October as MediaCom Interaction’s Asia-Pacific regional director based in Singapore. Vasdevu was formerly at Future Group, India’s largest retailer, where he ran the marketing department of Futurebazaar.com, the company’s e-commerce venture.
MediaCom’s unit now has 20 staff in 12 offices across the region, working on clients including Nokia and ICI Paints. Meanwhile WPP has rebranded Beyond Interactive, the former digital operation of Grey Global Group, as MediaCom Interaction in Australia.