Domlija has spent more than seven years in China since his relocation from London in 2008. Prior to his move to MEC, he was at Mindshare in Shanghai, most recently holding the role of chief strategy officer.
He replaces Guinot, who is pursuing other opportunities within the GroupM media agency network. ”I would like to take this opportunity to thank Christian for his contribution to our business over the past four years," said Peter Vogel, CEO of MEC Asia Pacific.
"During his tenure Christian has driven strong transformation of our business, with more than 50 percent of our business now being digital," he added. In RECMA’s Network Diagnostics November 2015 report, MEC China's ranking jumped from 14th to seventh.
At Mindshare China, Domlija was responsible for a client portfolio including Nike, Jaguar-Land Rover, Ford, Volvo, HSBC, Kimberly Clark and L’Oreal. Now at MEC, he will work on Chanel, Colgate Palmolive, Dumex / Nutricia, Michelin, Tiffany, Uber, Ping An, GE and Daimler.
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