Emily Tan
Oct 30, 2013

Mediabrands names new Hong Kong MD as Chris Skinner relocates

HONG KONG - Lilian Leong (pictured), the former MD of Leo Burnett Hong Kong, has been named MD of IPG Mediabrands Hong Kong.

Leong brings experience in creative and activation to Mediabrands
Leong brings experience in creative and activation to Mediabrands

Leong takes the place of Chris Skinner, who will relocate to Dubai in a regional role with the network.

Leong joins Mediabrands after nine years with Leo Burnett Hong Kong. She joined in 2004 as general manager and stepped up as managing director in 2009. She left the agency earlier this year in July and is currently in the UK on sabbatical. 

In her new role, Leong will report to Prashant Kumar, president of IPG Mediabrands, and is expected to bring an alternative view to the business. "She fits perfectly into our DNA yet can augur new perspectives," said Kumar. 

Prior to Leo Burnett, Leong worked with a string of creative agencies over the course of her 18-year career including Bates, JWT and Ogilvy & Mather and has built up experience in digital, shopper marketing, direct marketing, event PR and promotions. 

Skinner, who has been MD of Mediabrands Hong Kong for the past six years, will move to Dubai at the end of the year to take up the post of regional managing director of UM Middle East and Africa. 

Prashant Kumar, president of IPG Mediabrands World Markets Asia congratulated Skinner on building the Hong Kong office up from a team of 30 to nearly 90, coupled with a strong client portfolio. "We wish him our absolute best in the new role. We in the Asia community will surely miss him." 


Related Articles

Just Published

1 day ago

Alibaba posts slowest quarterly growth on record, ...

Losses increased because of decline in value of investments in publicly-traded companies; backing for newer businesses such as Taocaicai and Taobao Deals; and the continued impact of Covid.

1 day ago

Tech Bites: Week of May 23, 2022

News from Yahoo, JCDecaux, CREA, PubMatic, Xaxis and more. Plus, Alibaba reaches a milestone in the quarter of serving over 1 billion annual active consumers in China

1 day ago

Heineken sends RFI to creative agencies

The global brewer is looking to kick off meetings in Cannes in pursuit of a new global creative ecosystem.

2 days ago

Should luxury brands reduce their dependence on China?

For luxury brands, taking the current Covid-impacted softness in mainland China as a cue to reduce exposure to the market is the wrong approach.