Nin will play a key role in all global and region-specific research projects, assisting local teams to leverage research insight for their clients. She will also managing company relationships with regional vendors, and aid in the centralised setup of online research.
She will also develop employees’ qualitative skill sets across the region, creating and conducting training programmes for proprietary software tools,
She joins the Mediabrands team from PHD Network, where she served as regional insights planner, directing consumer insights across all accounts and new business pitches. In addition, she executed large-scale smartphone and tablet research projects for all Asia-Pacific markets.
Prior to PHD Network, Nin worked at UM in New York as a media research analyst.