Jun 20, 2019

Media gold eludes APAC campaigns

2019 Cannes Lions winners in Media: APAC agencies won five Silver Lions an nine Bronze Lions.

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Extra reminded people to buy gum based on the bad-breath potential of the items they were buying.

Australia was responsible for nine out of 14 total awards that went to APAC agencies as the Media Lions were given out Wednesday night at Cannes Lions 2019.

APAC work won five Silver Lions and nine Bronze Lions overall—with Australia taking four of the five silvers and five of the nine bronzes. India, New Zealand, Pakistan and Japan also recorded wins. Globally, the category yielded 65 awards, including a Grand Prix for 'Air Max Graffiti Stores' for Nike by AKQA São Paulo.

The table below details all the winning APAC work. See all our Cannes Lions 2019 award coverage.

TITLE	CLIENT	PRODUCT	ENTRANT / IDEA CREATION	COUNTRY	AWARD
EXTRA REMINDER	WRIGLEY'S EXTRA	EXTRA CHEWING GUM	CLEMENGER BBDO SYDNEY / CLEMENGER BBDO MELBOURNE	AUSTRALIA	Silver Lion
MONTY'S WICKET WARNINGS	FOXTEL	FOXTEL	MINDSHARE, Sydney	AUSTRALIA	Silver Lion
SIGNS OF LOVE	ANZ BANK	ANZ BRAND	TBWA\ MELBOURNE	AUSTRALIA	Silver Lion
THE INFECTION ALERT SYSTEM	HINDUSTAN UNILEVER LIMITED	LIFEBUOY SOAP	MINDSHARE, Mumbai	INDIA	Silver Lion
UBER EATS AUSTRALIAN OPEN AMBUSH	UBER	UBER EATS	SPECIAL GROUP, Sydney	AUSTRALIA	Silver Lion
UBER EATS AUSTRALIAN OPEN AMBUSH	UBER	UBER EATS	SPECIAL GROUP, Sydney	AUSTRALIA	Bronze Lion
HUNGRY PUFFS	FOODBANK WA	HUNGRY PUFFS	THE BRAND AGENCY, Perth	AUSTRALIA	Bronze Lion
LIFE DIRECT - R.I.P SIMON	TRADE ME NZ	LIFE DIRECT	VMLY&R , Auckland / Y&R ANZ, Auckland	NEW ZEALAND	Bronze Lion
WARNING SPOTS	AAMI/SUNCORP	MOTOR INSURANCE	OGILVY AUSTRALIA, Melbourne	AUSTRALIA	Bronze Lion
UNDERCOVER CROSSWORDS	MINISTRY OF SOCIAL DEVELOPMENT/ OFFICE FOR SENIORS	ELDER ABUSE AWARENESS	FCB NEW ZEALAND, Auckland	NEW ZEALAND	Bronze Lion
TRUCK ART CHILDFINDER	BERGER PAINTS	BERGER PAINTS	BBDO PAKISTAN, Lahore	PAKISTAN	Bronze Lion
UBER EATS AUSTRALIAN OPEN AMBUSH	UBER	UBER EATS	SPECIAL GROUP, Sydney	AUSTRALIA	Bronze Lion
UBER EATS AUSTRALIAN OPEN AMBUSH	UBER	UBER EATS	SPECIAL GROUP, Sydney	AUSTRALIA	Bronze Lion
RED RESTAURANTS LIST	TAKASAKI CITY	TAKASAKI CITY	HAKUHODO KETTLE INC, Tokyo / HAKUHODO INC., Tokyo / TBWA\ HAKUHODO INC., Tokyo	JAPAN	Bronze Lion

Source:

Campaign Asia

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