MEC retains Singapore Airlines' global media account

Singapore Airlines' vice-president of public affairs Stephen Forshaw confirmed the reappointment in a statement to Media, adding: “We won't discuss the detail of the submissions, the reasons for the decision or the terms of the reappointment. We look forward to continuing our partnership with MEC and further strengthening the Airline's media objectives going forward."

"We are delighted that our partnership with SIA will now continue into the future," said Connie Chan, MD of MEC Singapore.

"MEC has a proven global network - and the 'anything is possible' mentality still embues everything that we do."

Five media agencies including OMD, Carat, Starcom Mediavest, Dentsu Media and incumbent MEC had initially responded to the RFI issued by SIA. From these, OMD, Starcom and MEC were shortlisted to contest an RFP exercise in the second phase of the review. Starcom pulled out of the pitch because of conflict with key client Emirates.

In the face of global economic slowdown, Singapore Airlines has been cutting flights to the US, Europe and Asia. The travel industry has been hit hard by the global slowdown with most airlines reporting decline in passenger traffic in the last few months.