David Blecken
Jan 9, 2017

McLaren finds a connection with sumo's lightest star

The British company has become the first international car brand to align with an athlete in Japan's national sport.

Ishiura outside McLaren's showroom in Ariake

Japan’s national sport of sumo would seem to have little in common with high-performance cars, not least because its athletes tend to be too big to fit into the seats. But McLaren Automotive sees much in common with sumo’s most compact star, Masakatsu Ishiura.

On 7 January at its industrial showroom in Tokyo’s Ariake, the British carmaker presented Ishiura with a branded keshō-mawashi, the ceremonial belt worn by upper-level wrestlers as they enter...

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