Staff Reporters
Jul 30, 2012

McCann Worldgroup India win two golds at The Appies

SINGAPORE - McCann Worldgroup India won two Gold awards at The Appies, a two-day marketing and advertising festival in Singapore last week.

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Cheryl Wang, director, brand experience at SingTel, presents the gold medal to The Coca Cola Export Corporation, Philippines for the campaign, The OFW Project

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Charmaine Wong-Han, CMO for Yum Brands, presents the silver medal to Leo Burnett Mumbai, India for the campaign, Tide Collars

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Cheryl Wang, Director, brand experience at SingTel, presents the gold medal to representatives of Health Promotion Board for the campaign, Ong & Raj

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Goh Shu Fen, chairperson of the APPIES & co-founder and principal of R3 Asia Pacific, presents the silver medal to Leo Burnett Vietnam for their campaign, "Tiger Blue Xmas"

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Christiaan Ter Steege, head of digital at Philips Electronics, presenting his keynote presentation, Innovating Brand Experiences

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Connie Chan, managing director of MEC Singapore & Global Solutions, presents the gold medal to a representative of IHG (Holiday Inn) for the campaign, Curious Holidays Inn-cidents

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Emily van den Berg, principal of R3, presenting Marketing Management in the Digital Age

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Goh Shu Fen, chairperson of the APPIES & co-founder and principal of R3 Asia Pacific, presents the best presenter award to Yousuf Rangoonwala from BBH India

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Rene De Monchy, head of marketing of Asia Pacific Breweries Singapore, presents the gold medal to McCann Worldgroup India for the campaign, "Student Suicide Prevention Drive"

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Marit Kievit, global brand director, Lux at Unilever, presents the best presenter award to Kittipong Veerataecha, chief strategy & innovation officer from Y&R Thailand

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Rene De Monchy, head of marketing at Asia Pacific Breweries Singapore, presents the gold medal to BBH Asia-Pacific Singapore for the campaign, "The Web Is What You Make Of It"

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Vernon Vasu, director of corporate marketing & communications division at Health Promotion Board, presents the silver medal to Ogilvy & Mather, India for the campaign, Meetha at home!

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Sophia Ng, assistant chief executive - marketing group at Singapore Tourism Board, presents the silver medal to Ogilvy & Mather Advertising Taipei for the campaign, "New House or New Furniture"

McCann's winning campaigns were 'Do more with oats' for FMCG company Marico and 'Student suicide prevention drive' for the Maitri Foundation. Meanwhile, group planning director Dhiren Amin won one of the best presenter prizes.

Leo Burnett Sri Lanka, Ogilvy & Mather Shanghai, DDB Singapore, Y&R Thailand, BBH Asia Pacific, Lowe Lintas India, BBDO India and the Coca-Cola Export Corporation were the others to take home one of the 10 available gold Appies.

Held for the third year in Singapore, the two-day event awarded the top 15 marketing campaigns in the region judged on the basis of breaking category conventions, use of technology, quality of execution, idea and where a global adaptation is possible, said Leanne Cutts, vice-president of marketing, Kraft Foods Asia and a member of the 2012 Appies Advisory Council and assessors panel.

About 100 campaigns comprising 48 brands from across Asia-Pacific had been showcased to a panel of senior marketers.

Editor's note (4:41 pm, 30/7/2012): This article has been updated to correct the number of awards won by various agencies, which was listed incorrectly in press materials.
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