McCann WorldGroup Melbourne has created an online experience for the Japan Tourism Agency that situates the 'Think Japan' campaign on Facebook in an engaging and interactive way.
The campaign was created for Australia to drive tourism to Japan, as the summer heats up down under. Based around the simple thought Think powder, think Japan’. The campaign runs through several mediums including print, outdoor, online, experiential and ambient media.
One of the most successful components...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events