Staff Reporters
Dec 3, 2010

McCann sells Japanese ski season to Aussies online

McCann Worldgroup Melbourne has produced a facebook game as part of a campaign encouraging Australians to visit Japan for its excellent snow conditions and many cultural experiences.

McCann WorldGroup Melbourne has created an online experience for the Japan Tourism Agency that situates the 'Think Japan' campaign on Facebook in an engaging and interactive way.   

The campaign was created for Australia to drive tourism to Japan, as the summer heats up down under. Based around the simple thought Think powder, think Japan’. The campaign runs through several mediums including print, outdoor, online, experiential and ambient media.

One of the most successful components...

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