Jenny Chan 陳詠欣
Aug 15, 2017

McCann planner joins DDB China as CSO

DDB Group China has a new chief strategy officer on board today: Laura Liang (梁婷婷).

Laura Liang
Laura Liang

Laura Liang (梁婷婷) is joining DDB China as CSO, reporting to Danny Mok (莫熙慈), president and CEO.

Having previously served at Ogilvy, eYeka, TBWA, BBH and Added Value, Liang's last agency before joining DDB was McCann, where she was head of planning. 

She will be tasked to establish and strengthen the planning practices for both DDB and Tribal across the Shanghai, Beijing and Guangzhou offices; shape and uplift the quality of the agency's creative products; drive thought leadership in the market; and improve DDB's performance in effectiveness award shows.
 
DDB China Group's key clients include Hennessy, Wrigley, Volkswagen, Shui Jing Fang and Hisense.

Mok told Campaign he talked to almost all the senior planning candidates based in Shanghai before deciding to hire Liang, describing a list of her personal qualities. "She is young and aggressive, experienced but still has fire in her belly, can handle pressure, very demanding on herself and others, has the right chemistry with me and [chief creative officer] Danny Chan, can do both international and local clients, has background in both traditional and digital advertising," he said.

Liang grew up in Shanghai and graduated from Shanghai Jiao Tong University, and also spent some of her career time in Singapore. 

Source:
Campaign China

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