The division, named, for an undisclosed reason after a typeface, will be headed by former chief creative officer at McCann New York, Joyce King Thomas.
King Thomas left McCann two years ago as part of a global reorganisation of the network's leadership by former global CEO, Nick Brien. Her return comes just a month after Brien's replacement by Harris Diamond.
She served as CCO from 2004 through 2010 duiring which time she co-created McCann’s iconic “Priceless” campaign for MasterCard, which debuted in 1997. She was responsible for expanding the campaign to more than 100 markets around the world.
King Thomas will be based in New York and will report to Luca Lindner, president, Americas, Middle East and Africa, McCann Worldgroup. As president, she will lead a team that includes Richard O’Leary, currently global account director for MasterCard, as managing director; and Devika Bulchandani, managing director for global strategy, as global strategy director.
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