David Blecken
Sep 1, 2017

McCann appoints new leader for Japan

Hiroaki Mori joins from TBWA Hakuhodo with experience in China and the US.

Hiroaki Mori
Hiroaki Mori

McCann Worldgroup has appointed Hiroaki Mori as president and CEO of McCann Japan. Mori is the former chairman and COO of TBWA Hakuhodo China. He fills a gap left by the departure of Yasuyuki Katagi in March.

Mori began his career at Hakuhodo. He later worked at TBWA Chiat Day in Los Angeles before joining TBWA Hakuhodo in Japan. Most recently, he was responsible for the agency’s Guangzhou, Beijing and Chengdu offices.

In a statement, McCann Worldgroup’s regional and Japan head Charles Cadell described Mori as “a true Japanese globalist”. Mori will be based in Tokyo, but he said he sees the existence of a McCann branch in Osaka as evidence of the agency’s commitment to Japan. A McCann spokesperson said Mori will visit Osaka regularly. 

“From my experience of running TBWA Hakuhodo in China, I strongly believe that understanding the market as a foreign player and being loved by the local companies is a huge [point of] difference,” he said.

Campaign understands that Katagi has joined ADK, although ADK’s spokesperson in Tokyo has not confirmed this.

McCann is undergoing changes in Japan including a full office refurbishment and a revision of its workplace policies with the aim of maximising its attractiveness to staff and prospective talent.

Source:
Campaign Japan

Related Articles

Just Published

2 days ago

Google report sees glimmer of recovery in travel ...

Consumers will prioritise hygiene, use travel bubbles and begin with short vacations, a new report suggests.

2 days ago

The Apprentice, refreshed, leads One Championship ...

With live events on hold, the mixed martial arts promoter will be presenting a revamped spin-off of the reality-TV format to help keep its global audience of millions, and brands, hooked.

2 days ago

Dentsu Aegis to allow Australia staff to WFH for ...

Move comes after internal survey found overwhelming majority of staff want to maintain the current work-from-home arrangements.

2 days ago

Japan law tightens regulation of major ecommerce ...

TECH BITES: Law addresses concerns that tech giants are abusing their market power and leaving small businesses out of pocket.