Emily Tan
Sep 27, 2013

McCann and Leo Burnett awarded local and international Petronas account

KUALA LUMPUR - After a pitch that has dragged on for months, Petronas (Petroliam Nasional Bhd) has appointed Leo Burnett and McCann Erickson Malaysia to handle its creative account, both locally and internationally.

McCann and Leo Burnett awarded local and international Petronas account

According to a brief statement from Petronas, published in The Star, Leo Burnett will handle the national oil company's corporate and festive work, while McCann will manage its retail projects. The contract, which is for two years, will start 30 September. 

McCann and Leo Burnett were selected, after a 10-month long pitch process, from a shortlist of six agencies that also included M&C Saatchi, Dentsu Utama, Draftfcb and Ogilvy & Mather. 

The winning agencies were informed today after a lunch meeting with Petronas. 

In 2011, Leo Burnett and DNA Comms were jointly appointed to handle the brand's creative ABL and BTL work, respectively. 

This appointment continues Leo Burnett's 18-year relationship with Petronas. "We look forward to leveraging our understanding and knowledge of Petronas to help progress the company’s brand further locally and internationally,” said Tan Kien Eng, CEO, Leo Burnett Group Malaysia.

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