Gideon Spanier
Mar 23, 2018

M&C Saatchi: Record results show agency model is still a 'wonderful business'

With revenues up 23%, APAC (including Australia) have played a big part in the agency's strong performance.

David Kershaw

The big holding company agency model may be under pressure but it's still possible to run a wonderful agency business if local entrepreneurs are in charge, according to MC Saatchi chief David Kershaw.

Kershaw, pictured above, was speaking after the independent ad agency group posted record annual results, with revenues up 7% to 241 million US$340 million and profit before tax and exceptional items up 16% to 27.7 million US$39.1 million...

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