Tracey Furniss
May 7, 2009

M&C Saatchi opens digital arm in India, China

ASIA-PACIFIC - M&C Saatchi is to launch a digital communications company in China and India this month.

The new digital arm will be called MC Saatchi-i, and will be headquartered in Beijing and Mumbai, with additional offices in Shanghai and New Delhi.

In China, MC Saatchi-i’s managing director will be He Chang, who was previously chief designer at Baidu.com and director of user experience at Qunar.com. He was also chief creative at Google China. MC Saatchi-i China has already confirmed three clients, UniPresident, Baidu and Mercedes-Benz.

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