Ad Nut
May 22, 2015

Maybe the airline safety-video thing has jumped the shark

From the US: "The Internetest safety video on the Internet", by Delta Airlines

Maybe the airline safety-video thing has jumped the shark

Ad Nut was prepared to hate this in-flight video from Delta, for shamelessly co-opting our treasured cultural heritage of internet memes. But it had its moments, such as the 'Harlem Shake' sign right next to the fasten-seatbelts indicator. The 'Will it blend' options at the end are also worth checking out.


Campaign Asia

Related Articles

Just Published

39 minutes ago

ID++: Is Amazon planning its own post-cookie solution?

A swiftly deleted job listing for a project called ‘ID++’ has sparked rumours that the online retail giant is developing its own alternative to Google’s cookies for advertisers.

5 hours ago

Publicis employee who lost her parents to opioids ...

Emily Deschamps shares her personal story with Campaign US to highlight the dangers of marketing in sensitive categories in hopes of inspiring change.

6 hours ago

Debunking TikTok’s ‘mystery virus’ trend spreading ...

TikTokers describe symptoms like sore throat and cough — but claim they’re testing negative for flu, Covid and RSV. Experts say speculation about a 'mystery virus' could be misleading.

6 hours ago

Want to reach women? Put your brand safety fears aside

To reach female consumers, marketers must take a hard look at what content they deem unsafe and what keywords, topics or products they avoid.