"What made us excited was the potential. Here was a big bank with great products that was still a great challenger brand,” said McCann Worldgroup Southeast Asia regional director and Singapore CEO Mark Ingrouille.
Singapore is the firm’s principal operation outside Malaysia, where it is established as a qualifying full bank (QFB) with over 1,200 employees.
Other markets in which Maybank is active include Hong Kong, Shanghai, the Philippines, Vietnam, Cambodia, Indonesia, Brunei, Bahrain, Papua New Guinea, London and New York.