Byravee Iyer
Jun 27, 2014

Maxus scouts beer bargains

SINGAPORE - In time for the weekend, Maxus’ R&D division Metalworks launched its BeerHunter comparison and data-mining website, where fans can find the best beer discounts online in Singapore.

Maxus’ R&D division Metalworks launched BeerHunter
Maxus’ R&D division Metalworks launched BeerHunter

BeerHunter compares prices for popular and craft beers across multiple online stores in Singapore. The site analyses current and historic price points to calculate a‘TrueBrew Average’ similar to the 52-week average found on stock indices. It also highlights online stores that offer discounts off the TrueBrew Average. Comparisons refresh on the hour and stores rank based on discounts.

Maxus undertook the project to prove its capabilities in the field of data analytics. “Our team can take data from any online store and empower users to make informed decisions with data presented through a simple interface,” said Tom Kelshaw, director of technology for Metalworks.

The Metalworks team has already put its technology to good use by stocking up on an assortment of beers this World Cup season—at up to 65 per cent off the TrueBrew Average.

Singapore is one of the most expensive cities to enjoy a pint of beer, given the 25 per cent alcohol tax increase the Singapore government implemented earlier in the year.

“We knew many people enjoy beer and live telecast soccer matches with friends," Kelshaw said. "And we wanted to help them get the most value from a set budget."



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