Jenny Chan 陳詠欣
Jul 31, 2015

Maxus hires Russell Boyman as head of trading for North Asia

SHANGHAI - Russell Boyman has joined Maxus as head of trading for North Asia, directly reporting to Annie Hsiao, Maxus China president, and Simon Porter, head of trading for Asia Pacific.

Russel Boyman
Russel Boyman

Boyman will be responsible for liaising with GroupM Trading and Xaxis (GroupM’s audience buying company) on behalf of Maxus to further improve the buying product offered to clients across the three offices. There will be a special emphasis on online programmatic buying tools.

Prior to Maxus, he had been a leading negotiator in the London media agency scene, and most recently, the owner of RB Media Services, a vehicle for digital media consultancy projects.

In his career he has worked in Eastern Europe, North America and the UK for companies like CBS Outdoor, MTV, Nepa, WTG, Active International and MPG (now Havas Media).

"This was the perfect opportunity for me to return to my media agency roots. Maxus is a young and entrepreneurial network and Asia is the most dynamic market in the world," he said. "A huge challenge for me both professionally and socially, but one I'm already enjoying on both counts".

 

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