Emily Tan
Apr 27, 2015

Maxus APAC creates marketing-effectiveness role

SINGAPORE - Maxus Asia-Pacific has appointed Sandeep Pandey to the newly created role of head of marketing effectivess.

Sandeep Pandey
Sandeep Pandey

The post was created in line with the agency’s increased focus in the data services and analytics space. In this role, Pandey will be responsible for building the network’s data and analytics capability, conceptualising, designing and managing the delivery of advanced data-integration, dashboarding and visualisation solutions or clients.

Pandey joined Maxus in the last quarter of 2014 from Mindshare, where he was principal lead of business planning. He is based out of India (Dehli) and reports directly to Ajit Varghese, CEO, Maxus Asia-Pacific.

During his decade with GroupM, Pandey has demonstrated a track record for driving business growth for leading clients from industries as diverse as FMCG, automotive, telecom, retail, insurance, banking, brewery, and media, among others.

Commenting on Pandey’s appointment, Varghese observed that Pandey has already made a huge difference to the Maxus team and products. “Our focus now will be improving our ability in the integration of big data, social space and brand analytics so that we can connect data with actions and business”.


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