In this newly created role, Butler will lead the agency’s account management team and work with key global and regional clients including GSK, Lenovo and Unilever.
Butler’s return to the WPP network comes after a five-year stint with global boutique agency StrawberryFrog in New York and most recently Singapore, where she served as managing director of the network in Southeast Asia.
“Shopper marketing is very much on the C-suite agenda and we’re seeing clients investing more in this area than ever before,” said Chris Martell, MD of Geometry Global Singapore. He said the agency created this new position in response to “significant growth” in recent years. “Over the last three years, we’ve had a great growth story and set ourselves up as a centre of excellence,” he added.
He explains the agency is focused on shopper marketing and activation and the hope with the new role is to bring 360 brand building expertise to the specialist area. “MJ stood out for her seniority and experience in leading global brands in a multi-disciplinary landscape, her depth of knowledge of Asia and her understanding of the digital landscape, a critical element of the shopper marketing and activation mix,” Martell said.
Prior to StrawberryFrog, Butler was regional business director for Ogilvy & Mather Asia Pacific based in Bangkok and Beijing. During the time, she was responsible for certain Kraft brands, Unilever skincare and fabric care, Kimberly-Clark and Johnson & Johnson’s 2008 Olympics campaign. She has previously held roles at DDB Singapore, Publicis and Bozell Worldwide.