Staff Writer
Dec 18, 2017

Marriott names luxury brand VP for APAC

Bruce Ryde will drive brand strategy as the group prepares to double its luxury footprint in the region.

Marriott names luxury brand VP for APAC

Marriott International has appointed Bruce Ryde as Asia Pacific vice president for luxury brands and brand marketing. 

Based in Hong Kong, Ryde will own the luxury brand strategy for the region, working to maximize guest experience through on-brand activations and build brand preference for both customers and investors. 

“We are delighted to have Bruce join us at Marriott International,” said Peggy Fang Roe, chief sales and marketing officer, Asia Pacific. “He is a highly-regarded industry insider who comes to us with a wealth of experience in brand strategy across the luxury hospitality sector. His expertise will be invaluable to us as we prepare to double our luxury footprint in the Asia-Pacific region by adding more than 100 hotels to our current portfolio."

Commenting on his new role, Ryde said: “Marriott International's powerful luxury brands portfolio is truly unlike any other in our industry—these outstanding, storied brands each have their own distinct identities, and Marriott International has successfully grown their respective brand presences around the world, without diluting their legend or prestige. This is in itself a wonderful achievement; I am proud to take these brands forward.”

Ryde joins Marriott International from the InterContinental Hotels Group (IHG), where he was previously head of luxury and lifestyle, brand & marketing for Asia, Middle East & Africa. Here, he oversaw global guest experience and marketing projects for IHG, including the redesign of its Club InterContinental, as well as the Asian debuts of IHG's luxury boutique brand Kimpton and its wellness brand, EVEN hotels.

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