Omar Oakes
Oct 24, 2017

Marriott launches global media review

MEC has held the account since 2011.

Marriott Sydney
Marriott Sydney

Marriott, the hotel operator, is reviewing its global media planning and buying account, putting MEC on alert.

The review, confirmed by the company to Ad Week, follows the merger last year between Marriott and Starwood Hotels and Resorts.

MEC, which is in the process of merging with fellow Group M agency Maxus, was appointed as lead global media agency for Marriott in 2011.

The account had covered both media planning and buying for all of Marriott's brands, including Marriott Hotels and Resorts, the Ritz-Carlton and Marriott Rewards.

Source:
Campaign UK

Related Articles

Just Published

1 hour ago

Google may no longer be the ‘Godfather of search’ ...

With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts rethink their strategies.

1 hour ago

Creative agency shake-up at WPP: Grey to move into ...

Grey will split from AKQA as part of the move.

17 hours ago

TBWA’s newly appointed chief AI officer on why 'AI ...

Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will bridge the tech and creativity gap to drive sharper brand outcomes.

19 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.