Vaughan Ryan
Apr 17, 2013

Market Update: Expect more brand launches and innovation in Vietnam

Despite a year of slower growth in 2012, Vietnam remains one of the most promising markets in the region. Here, Nielsen Vietnam's Vaughan Ryan presents five key factors and a gallery of infographics on trends shaping Vietnam.

Market Update is a monthly feature, in partnership with Nielsen, that provides a quick summary of key economic drivers and consumer trends in a specific Asia-Pacific market.

Vietnam has seen rapid growth in the past decade with urbanisation, higher disposable income, and increasingly discriminating shoppers. However, through 2012, growth failed to meet expectations.

Despite the slower growth, Vietnam’s double-digit FMCG volume growth remains the envy of many of its Asian, European and...

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