Vaughan Ryan
Apr 17, 2013

Market Update: Expect more brand launches and innovation in Vietnam

Despite a year of slower growth in 2012, Vietnam remains one of the most promising markets in the region. Here, Nielsen Vietnam's Vaughan Ryan presents five key factors and a gallery of infographics on trends shaping Vietnam.

Market Update is a monthly feature, in partnership with Nielsen, that provides a quick summary of key economic drivers and consumer trends in a specific Asia-Pacific market.

Vietnam has seen rapid growth in the past decade with urbanisation, higher disposable income, and increasingly discriminating shoppers. However, through 2012, growth failed to meet expectations.

Despite the slower growth, Vietnam’s double-digit FMCG volume growth remains the envy of many of its Asian, European and...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 3175 1913


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email

Related Articles

Just Published

Top 1000 Brands Briefing: Meet your speakers
27 minutes ago

Top 1000 Brands Briefing: Meet your speakers

Campaign and Nielsen present insights from the most comprehensive research on consumer brand perception across Asia-Pacific at Top 1000 Brands Briefing, taking place on 28 August in Singapore.

Facebook lets users clear advertising data held by third-party sites
46 minutes ago

Facebook lets users clear advertising data held by ...

A user can then either block the app or site from sharing data, or block all of the services in one go.

Why advertisers can't afford to screw up 5G
1 hour ago

Why advertisers can't afford to screw up 5G

When thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.

You don’t always need to pay to play
2 hours ago

You don’t always need to pay to play

Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.