Market Update is a monthly feature, in partnership with Nielsen, that provides a quick summary of key economic drivers and consumer trends in a specific Asia-Pacific market.
Vietnam has seen rapid growth in the past decade with urbanisation, higher disposable income, and increasingly discriminating shoppers. However, through 2012, growth failed to meet expectations.
Despite the slower growth, Vietnam’s double-digit FMCG volume growth remains the envy of many of its Asian, European and...
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