Aug 30, 2002

Marie Claire eyes working women for China launch

HONG KONG - Marie Claire is to expand in Asia Pacific the launch of an edition in China in December.

Marie Claire eyes working women for China launch

The Chinese edition will aim to tap urban and working women aged between 20 and 35 years old.

The title plans to position itself as a friend and adviser to differentiate itself in China's competitive female magazines segment. Marie Claire Jian Mei Nu Xing will be published under a tripartite partnership of Hachette Filipacchi Media, Groupe Marie Claire and China Sports Corporation.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Source:
Campaign Asia
Tags

Related Articles

Just Published

13 hours ago

Creative Minds: Himanish Ashar on trolling people ...

Leo Burnett's Himanish Ashar shares how he spent his younger days creating fake news and chasing his favourite band around Europe.

15 hours ago

40 Under 40 2023: Tash Menon, Mash

Tash Menon, the CEO and founder of Mash, is a visionary leader who has redefined the creative services model with her innovative approach and entrepreneurial spirit.

17 hours ago

Publicis to shake up board: Arthur Sadoun takes ...

Two boards become one as supervisory and management boards merge.

17 hours ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.