Aug 30, 2002

Marie Claire eyes working women for China launch

HONG KONG - Marie Claire is to expand in Asia Pacific the launch of an edition in China in December.

Marie Claire eyes working women for China launch

The Chinese edition will aim to tap urban and working women aged between 20 and 35 years old.

The title plans to position itself as a friend and adviser to differentiate itself in China's competitive female magazines segment. Marie Claire Jian Mei Nu Xing will be published under a tripartite partnership of Hachette Filipacchi Media, Groupe Marie Claire and China Sports Corporation.

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Campaign Asia
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