Simon Gwynn
Sep 14, 2017

Marc Pritchard: We're at the starting line of the next wave of brand building

At Dmexco, P&G's chief brand officer discussed digital transparency and mass one-to-one marketing in the shadow of an elephant in the room: the apparent lack of impact of $600 billion in marketing spend.

Procter Gamble's chief brand officer Marc Pritchard used a keynote speech at Dmexco to outline three steps the marketing industry should take to respond to the challenges of today.

The first of Prichard's three actions was transforming digital transparency, the issue he outlined in detail in a high profile speech in January, and which has dominated the agenda of the digital marketing world since.

Pritchard said he believed the industry was 60...

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