Robert Sawatzky
Jan 15, 2018

Manulife tipped to consolidate its APAC creative business

The insurer currently works with a mix of agencies throughout the region.

Campaign Asia-Pacific has learned that Manulife is looking for a new regional creative agency and is seeking to consolidate its creative business in Asia.

The Canadian-based insurance giant named Deloitte-owned Heat as the global creative agency for Manulife and its sister-firm John Hancock last July, but now is looking to streamline its Asian agency roster.  

Manulife works with more than eight different agencies across the region, from Mcgarrybowen in Hong...

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