Ranjani Raghupathi
Jun 10, 2015

Manly ambassadors and freebies: What worked on social for alcohol brands

See how alcohol brands moved the social-media needle in this week's Engagement Meter, curated by Unmetric.

Manly ambassadors and freebies: What worked on social for alcohol brands

Unmetric, a social media intelligence firm focused on brands uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the alcohol sector during the period from 1 to 7 June.

1. Johnnie Walker India
Engagement Score – 1,000

With Father’s Day fast approaching, Johnnie Walker just began its campaign for the event in India, roping in Bollywood actor John Abraham and asking fans to share stories of how their Dads stood by them. The best story will win a special experience—a date with Dad. The video has been viewed more than 2,000 times in a week.



2. Strongbow Hong Kong
Engagement Score – 1,000

Strongbow gave fans the chance to win bottles of its soon-to-be-launched beverage if they could guess the new flavour. With the image clue and tempting giveaway, the brand was garnered a number of likes and scored one of the top 10 Facebook posts in the industry.

【送最新口味Strongbow】Strongbow推出新口味,答案就隱藏喺圖入面!你知唔知佢係咩味呢?快啲去七仔搵佢,幫佢影張沙龍再reply呢個post, 圖文並茂話我哋知佢係咩新口味。最快嘅10位朋友我哋就送你4枝最新口味,同朋友同事...

Posted by Strongbow on Thursday, 4 June 2015


3. Hardy’s Wines India
Engagement Score – 1,000

Glen McGrath, the brand ambassador for Hardy’s Wines India was in the country last week, so the brand showcased his journey on Facebook and made a whole campaign out of it. This post received more than 1,200 Likes and performed fantastically for the brand as well as the nascent wine industry in the country.

Our brand ambassador, the legendary Glenn McGrath is coming down to India tomorrow! Watch this space to follow his journey through Mumbai, Delhi and Bangalore... #HardysArtOfCricket Sula Selections

Posted by Hardys Wines on Sunday, 31 May 2015


4. The Famous Grouse Taiwan
Engagement Score – 1,000

On its Taiwan page, the famous Scottish whiskey brand offered a free backpack for a limited time with purchases. The image and the description of the bag combined got the brand more than 2,500 Likes and the best engagement for the brand in the week.

▍威雀 酒專賣店限定 ▍免抽獎送限量高級旅行背包輕量型材質兼具設計感,結合品味與功能性,不只實用又好搭!現在至全臺菸酒專賣店購買威雀 12 / 18 年威士忌任 4 瓶,即可當店兌換威雀旅行背包乙個(市售價格:$1,850),數量有限,...

Posted by The Famous Grouse on Monday, 1 June 2015


5. Asahi Beer Japan
Engagement Score – 996

Asahi beer spoke about its Wilkinson tonic in this tweet. The company put the spotlight on the product itself with the professional image and got more than 500 Retweets and Favorites.


About the author

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.



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