Using "Rediscovery" as its theme, the 141-developed print and in-store ads feature five of the Philippines' most stylish ladies as image models: VJ Amanda Griffin, socialite and newspaper columnist Tessa Prieto Valdes, chef Melissa Sison, martial arts practitioner Cookie Duran and philanthropist Gina Alfonso.
They also appeared at events at trendy nightspots and fashion shows, giving the campaign greater impact.
In addition, display window mannequins in boutiques held up the distinct red credit card. Card holders were also pampered with special treats from top restaurants and bars in the upscale Greenbelt shopping complex.
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