Thanks to a campaign about an "unforgettable bag", Grey Worldwide and Tesco Malaysia had a memorable evening at the 11th Malaysia Effie Awards Friday night in Kuala Lumpur.
Ensemble Worldwide prevailed as agency of the year after winning a gold, a silver and two bronze awards. This is the agency's third straight year winning that title.
Tesco Malaysia's 'The unforgettable bag' campaign won a gold award, a silver and a bronze, and Tesco Malaysia was named brand of the year.
The awards saw 22 finalists shortlisted from 137 entries.
A full list of the winners follows.
|
Category Name |
Campaign Name |
Client |
Brand |
Primary Agency |
|
GOLD |
||||
|
Sustainability |
”The Unforgettable Bag” |
Tesco |
Tesco |
Grey Worldwide |
|
Beauty |
Maybelline FitMe Squad |
L'oreal Malaysia Sdn. Bhd. |
Maybelline |
Ensemble Worldwide |
|
SILVER |
||||
|
Efforts for Good -Brands |
”The Unforgettable Bag” |
Tesco |
Tesco |
Grey Worldwide |
|
Media Idea |
Shortest CNY ad |
Anchor Beer |
Anchor Beer |
Ensemble Worldwide |
|
Restaurants |
KFC Zinger Double Down |
QSR Stores Sdn. Bhd. |
KFC |
Naga DDB Tribal |
|
BRONZE |
||||
|
Efforts for Good - Brands |
Hidden in Plain Sight: "Weaponizing Innocence |
Digi |
Digi |
Naga DDB Tribal |
|
Media Idea |
Advertising versus breaks |
Nestlé Malaysia Sdn. Bhd. |
KitKat |
JWT Malaysia |
|
Media Idea |
Anything’s Better with KFC Golden Egg Crunch |
QSR Stores Sdn. Bhd. |
KFC |
Universal McCann M'sia |
|
Media Idea |
Hidden in Plain Sight: "Weaponizing Innocence |
Digi |
Digi |
Naga DDB Tribal |
|
Small Budget |
”The Unforgettable Bag” |
Tesco |
Tesco |
Grey Worldwide |
|
Engaged Community |
Maybelline FitMe Squad |
L'oreal Malaysia Sdn. Bhd. |
Maybelline |
Ensemble Worldwide |
|
Efforts for Good - Non-Profit / Pro-bono |
#storyworthtelling |
Teach For Malaysia |
Teach For Malaysia |
BBDO Malaysia |
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