Staff Reporters
Nov 26, 2018

Malaysia Effies winners announced

Tesco won brand of the year as Ensemble Worldwide, Grey Worldwide and Naga DDB Tribal all had multiple wins.

Ensemble Worldwide was named agency of the year.
Ensemble Worldwide was named agency of the year.

Thanks to a campaign about an "unforgettable bag", Grey Worldwide and Tesco Malaysia had a memorable evening at the 11th Malaysia Effie Awards Friday night in Kuala Lumpur.

Ensemble Worldwide prevailed as agency of the year after winning a gold, a silver and two bronze awards. This is the agency's third straight year winning that title.

Tesco Malaysia's 'The unforgettable bag' campaign won a gold award, a silver and a bronze, and Tesco Malaysia was named brand of the year. 

Brand of the year winner Tesco

The awards saw 22 finalists shortlisted from 137 entries.

A full list of the winners follows.

Category Name

Campaign Name

Client

Brand

Primary Agency

GOLD

Sustainability

”The Unforgettable Bag”

Tesco

Tesco

Grey Worldwide

Beauty

Maybelline FitMe Squad

L'oreal Malaysia Sdn. Bhd.

Maybelline

Ensemble Worldwide

SILVER

Efforts for Good -Brands

”The Unforgettable Bag”

Tesco

Tesco

Grey Worldwide

Media Idea

Shortest CNY ad

Anchor Beer

Anchor Beer

Ensemble Worldwide

Restaurants

KFC Zinger Double Down

QSR Stores Sdn. Bhd.

KFC

Naga DDB Tribal

BRONZE

Efforts for Good - Brands

Hidden in Plain Sight: "Weaponizing Innocence
to Fight Evil"

Digi

Digi

Naga DDB Tribal

Media Idea

Advertising versus breaks

Nestlé Malaysia Sdn. Bhd.

KitKat

JWT Malaysia

Media Idea

Anything’s Better with KFC Golden Egg Crunch

QSR Stores Sdn. Bhd.

KFC

Universal McCann M'sia

Media Idea

Hidden in Plain Sight: "Weaponizing Innocence
to Fight Evil"

Digi

Digi

Naga DDB Tribal

Small Budget

”The Unforgettable Bag”

Tesco

Tesco

Grey Worldwide

Engaged Community

Maybelline FitMe Squad

L'oreal Malaysia Sdn. Bhd.

Maybelline

Ensemble Worldwide

Efforts for Good - Non-Profit / Pro-bono

#storyworthtelling

Teach For Malaysia

Teach For Malaysia

BBDO Malaysia

 

Related Articles

Just Published

3 hours ago

Red Havas announces major restructure

Red Havas has merged its health agencies in Europe and the US with individual health comms professionals across the Asia Pacific region to create the single unified brand Red Havas Health, it announced today.

3 hours ago

Does ‘brand purpose’ messaging actually impact ...

A recent study by Vrity shows taking stances on social issues does increase purchase propensity.

3 hours ago

Disney beefs up ad sales technology

Walt Disney Co. announced a suite of new products and a plan to rapidly automate its ad sales business across linear and digital platforms.

3 hours ago

MDC’s Mark Penn: “CMOs are in ‘get back to ...

The holding company reported a roughly 14% organic revenue drop in 2020, but says things are turning a corner from the worst of the pandemic.