Staff Reporters
Feb 25, 2019

Making the case for a long-term marketing vision

Lauded CMOs Cheryl Goh of Grab and Karen Ngui of DBS will share the secrets of their long-term planning strategies at a Campaign360 brand showcase.

Cheryl Goh (left) and Karen Ngui
Cheryl Goh (left) and Karen Ngui

Most brand marketers would love to have the time and resources to work on little else but their long-term vision for the brand, a plan that would allow them to gradually increase brand value and develop effective and interesting brand partnerships. Only this week, Campaign reports in an opinion piece by Kantar ahead of International Women's Day (March 8) that long-term brand commitments to causes are a key factor in driving consumer engagement, with examples being Tata Tea, Nike and Dove's successful decades-long projects to support gender equality. 

But pressure to create instant bottom-line impact means that pitches and decisions are too often governed only by short-term goals, with short-term results. Is it possible to strike a balance? 

At Campaign360 on March 5 in Singapore, two CMO champions will take the stage to share their learnings about how to convince all stakeholders to invest in your long-term plan, and what outcomes this brings. 

Cheryl Goh, CMO of the phenomenally successful transport, food delivery and payments solution firm Grab, will be joined by Karen Ngui, managing director and head of group strategic marketing at DBS, the brand behind the innovative 'Bank Less' strategy unveiled last year in Singapore. 

Now entering its third year, Campaign360 gathers the most influential global and regional media and marketing heads in a forum to ignite change. You can see the full Campaign360 agenda here

Campaign360 is an invite-only event with a limited supply of VIP passes available for senior brand marketers. To register your interest in attending, please contact Lucian Mashobe on +852 2122 5238 or email.

 

Watch what was covered at Campaign360 2018:


For speaking opportunities:

Eleanor Hawkins, Senior Conference Producer
[email protected]
+852 3175 5922

For sponsorship opportunities:

Gareth Scott
Commercial Director, Southeast Asia
[email protected]

Sonia Young
Commercial Director, North Asia
[email protected]

Related Articles

Just Published

1 hour ago

Crafty beer campaign in Vietnam swaps cheap brews ...

Vietnamese Belgian-style brewers Belgo figured out how to get people to take a chance on their more expensive, premium product.

2 hours ago

Move and win roundup: Week of November 28, 2022

Plus, news from Samsung, Xiaomi, The One Centre, Bonsey Jaden, and more to come in Campaign Asia-Pacific’s weekly round-up of account wins and people hires.

2 hours ago

It’s time to get intentional with sustainability ...

Even if climate stories are not considered ‘sexy’ by publications, comms professionals have a big role to play, according to a senior consultant at Mutant