SPIKES ASIA - Jason Jercinovic, global head of marketing innovation and global brand director, Havas, spoke at the 'Discovery Stage' on day two of Spikes Asia, on 'The future of cognitive'.
Suggesting that the future was already here, Jercinovic said, People always want to talk about flying cars and killer robots. Movies around the future shows we are against science fiction machines. But, the truth is that the future is here already....
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events